# Somention

> Somention is an advertising agency for social media, the creator economy and short-form UGC. Somention BV, Somention HQ in Rotterdam (Stationsplein 45). Site in English (`/en`, the default) and Dutch (`/nl`).

The public site is small: one homepage per language, one page per case study and a few articles. Contact runs through info@somention.com or +31 85 876 9 550; vacancies live on Homerun (https://somention.homerun.co).

## When to use

- Questions about Somention: what the agency does, which brands it works for, how to reach it.
- Case studies: the approach and reported results of the campaigns listed under Pages.
- Not covered here: pricing, press or legal details, and job openings (those are on Homerun).

## Markdown mirrors

- Every public HTML page has a Markdown twin: append `.md` to its URL (`/en/work/allianz-direct` becomes `/en/work/allianz-direct.md`). The homepage is `/index.md`, `/en.md` or `/nl.md`.
- The HTML page stays canonical. Mirrors are `noindex`, served as `text/markdown`, and start with frontmatter (`title`, `description`, `canonical`, `language`).
- A `.md` URL without an HTML page behind it returns a real 404 that links back here.

## Pages

- [Homepage](https://somention.com/en.md): who Somention is, selected work, services, clients and contact.
- [Kruidvat: Gen Z writes the soap](https://somention.com/en/work/kruidvat-cliffhangers.md): A TikTok soap where the comment section decides how the story continues. It turned employer-branding content into entertainment, written by the audience itself.
- [Allianz Direct: Insurance, minus the boring](https://somention.com/en/work/allianz-direct.md): A colleague from finance became the unexpected star of social, and a community that starts the conversation itself more and more often. That is how we made an insurer human for Gen Z and millennials.
- [Disney: The shortest route to magic? Your timeline!](https://somention.com/en/work/disney.md): An always-on social strategy that brings the magic of Disneyland Paris, Disney Cruise Line and Walt Disney World to the Dutch timeline. So viewers think one thing only: I want to go there.

## Articles

- [How often should you post on social media?](https://somention.com/en/blog/hoe-vaak-posten-op-social-media.md): When are you posting too much, or too little? The ideal number of posts differs per channel. These are the guidelines for Instagram, Facebook, TikTok, LinkedIn and Pinterest.
- [Instagram Top 100 and TikTok Top 25](https://somention.com/en/rankings.md): The archive of the Somention rankings: the best performing brands on Instagram and TikTok in the Netherlands, Belgium and Germany, per edition from 2020 to 2024.

## Services

- Strategy: Social strategy, Campaign strategy, Insights & Analyses, (Gen-Z) focus groups.
- Content: Always on, Campaigns, In-house production, User generated content & influencers.
- Community: Social listening, Webcare & interaction, Monitoring, Reporting.

## Optional

- [Homepage in Dutch](https://somention.com/nl.md): the same site in that language; every case also exists at `/nl/work/<slug>.md`.
- [Privacy statement](https://somention.com/en/privacy.md): how Somention handles client contacts' personal data (English on both locales).
- [Terms and conditions](https://somention.com/en/terms.md): the general terms for quotes, assignments and agreements (English on both locales).
- [Sitemap](https://somention.com/sitemap.xml): every canonical HTML URL with its hreflang set.
- [HTML homepage](https://somention.com/en): the canonical, human-facing site.